Wednesday, 14 May 2008

On fashions of geography...

"Just as the tourist signals his or her lifestyle profile by sending postcards or emails home straight from the right geographical brand location, so the fashion consumer, by wearing the right brands, can incorporate within his or her own style statement the lifestyle significations inherent within his or her chosen brand’s hypothetical theme park."

--Ted Polhemus, What to Wear in the Global Village, Global Fashion/Local Tradition

I think my toes are enjoying the ease of Ancient Rome's gladiators sandals, in a prettier pink version though. And from time to time it drifts to trendy and beach ready HavaianaLand...that's the island girl beckoning perhaps...

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